24 June 2025 – Ho Chi Minh City – WPP Media, WPP’s media investment group, has been appointed as the media agency of record by KFC Vietnam (Joint Venture Co Ltd) following a competitive pitch. WPP Media will be fully responsible for integrated media planning and buying, as well as analytics across the Vietnamese market. This will include leveraging its in-house Data & Analytics practice and specialist influencer marketing expertise via GOAT.

KFC Vietnam initiated the pitch as it sought a media partner capable of unlocking the full potential of media as a business growth driver. The decision to appoint WPP Media was based on the agency’s standout strategic approach, strong business understanding, extensive network support, and competitive commercial offering.

Sibojyoti Chatterjee (Shiv), General Director, KFC Vietnam, said: “Winning consumers’ hearts at the speed and scale Vietnam demands calls for more than creativity—it requires the data strength to turn every impression into measurable growth. We were looking for a partner that could go beyond execution and truly understand how to use media to drive our category forward. WPP Media demonstrated that in both thinking and team capability. Their world-class platform, super-charged by its audience-first precision, gives us exactly that. Together we’ll fuse insight, innovation, and rigorous metrics to amplify KFC Vietnam’s brand love and set new benchmarks for media excellence. We are excited to begin this journey with them.”

Shankar Rajagopal, CEO of WPP Media, Vietnam, added: "We’re incredibly proud to be partnering with one of Vietnam’s most iconic restaurant brands. KFC is a beloved name with ambitious growth plans, and we look forward to helping them scale through media that is not just effective, but also deeply connected to the Vietnamese consumer."

About WPP Media
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com